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Readinglist, View record [ Id: 64 ]
Title
Market Driven Strategy 
Subtitle
 
Author Last
Day 
Author First
George S. 
Edition
1e 
Publish Year
1990 
Publisher
The Free Press 
ISBN
0-02-907211-5 
Type
Other Reading 
Comments
Good overview of marketing strategy 
Category
Marketing and competitive strategy 
Author
George S. Day 
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